Debunking 4 Myths of SEO Writing

There are myths surrounding SEO writing that can hurt your chances of taking a good spot in search engine results pages (SERP) when believed.

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Misconceptions about this effective SEO marketing strategy can hinder your website’s full potential in attracting more traffic and ranking high in search engines.

Here are the truths behind four popular SEO myths to help you identify what is really helpful and what is not.
1. Publishing SEO article is futile if your Google PageRank is low.
Low Google PageRank also means low ranking, but that does not mean keyword-optimized contents won’t help you change that.

Newly-launched and just-recently optimized websites naturally have lower chances of ranking high, but that can change by continually building your content.

  • First, a page that appears to be a perfect match for keyword research will rank high regardless if the overall website PageRank is low.

Google and other search engines still greatly rely on keyword research in guiding their crawlers to find the closest and most credible sources of information online.

You can still top the SERP for very specific researches that match your article very well.

Second, content relevance that serves as one of the primary criteria for ranking is greatly affected by the volume of relevant contents you publish in your site.

Thus, you can slowly climb the SERP by continuously building content. It won’t happen in an instant, but it does help.

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While your SEO marketing efforts are yet to pay off, you can also employ other online marketing strategies, such as social media marketing, email marketing, article marketing, online advertising, among others.

SEO marketing is just one piece of the picture, so you still have other complementing options.

 

2. Having pure HTML versions of your articles and sitemap will catapult you to the top of SERP.

Javascript and Flash are not well-read by crawlers unlike HTML, so it is preferred that you keep HTML versions of your articles and sitemap in another section (like when the menu stays on top and the sitemap stays at the bottom of the page).

This practice increases your chance of ranking high, but there is no guarantee to that.

High rank is the result of the collective efforts of various SEO and other online marketing efforts.

HTML structuring can improve your discoverability, but it will not catapult you to the top of SERP alone, so do not expect too much.

3. Meta descriptions are essential in site indexing.
Meta descriptions are helpful in discovering websites to index, but they do not affect ranking at all.

Meta descriptions are the additional one-line snippets or descriptions that you see under a website name/URL after doing a search on search engines.

This usually consists of related meta tags that can help crawlers identify what a page is all about. Many SEO writers really allot time in writing meta descriptions for each page in a website in the hopes of ranking better, but it is time not well spent.

Search engines nowadays no longer give credit to meta tags comprised of meta keywords and meta descriptions even at the slightest.

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They do not help you rank, but they can help readers identify interesting websites to open.

Nevertheless, niche search engines (more like indexing sites for specific niches) reportedly still put weight on meta tags. It is a matter of deciding to sacrifice your time for something that has little effect in your marketing efforts.

4. Placing reciprocal links within an article will improve your ranking.

Not if you live in the present. Reciprocal links, or also called trading links, used to be an ex-deal of inbound links among websites that may or may not belong to the same niche.

Several years back, many SEO articles used to have a lot of reciprocal links just to strengthen their networks that used to be a criterion for ranking.

Unfortunately, today, reciprocal links no longer give bearing unless they belong to websites that are closely related and relevant with each other.

The Power of SEO in Any Online Marketing Campaign

Search engine optimization has already proven its importance in the online marketplace. As a matter of fact, a website cannot completely achieve certain marketing goals without SEO strategies implemented in the promotional efforts. This basically works as the technical, creative and analytical process of improving online visibility in major search engines across the globe. The primary function is driving visitors to the site while converting them into sales.

However, we have lots of SEO tips for you to take advantage of right here on our site. All you need to do is continue reading until the last paragraph to absorb all the insights provided in here. So without further ado, check out the following guidelines to help you achieve all your marketing needs in a timely fashion:

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  • White hat SEO is the policy. If you really want to rank on search engines especially on Google, you can benefit from ethical SEO practices available today. Avoid keyword stuffing and other unhelpful tactics that will only stain your online reputation. And worse, you just might get your site be penalized by Google with spammy web content.
  • Google is firm in making webmasters follow the rules in order to enjoy rewards and higher ranking. Through top quality and compelling content, you can be recognized by Google and let you appear on its first-page results. Isn’t that a great idea? Once you appear on search results, you will increase your impressions while more visitors will come to check your site.
  • White hats perform online marketing efforts according to the rules while black hats play regardless of the rules. Which one do you want to become? With white hat SEO, you are guaranteed to receive rewards from Google while increasing your rank in no time. But if you choose to do it the opposite way, be ready for the penalties you might be charged with.
  • The main idea of SEO is to support websites around the world in ranking on search results. This only makes content marketing vital in any kind of business being managed today. So we are basically required to understand how search marketing helps businesses in reaching their target audience without getting penalized by Google.

seo marketingThese are only some of the guidelines you need to consider. Since SEO is a broad concept, there are lots of things to learn before you can even succeed in your marketing endeavors. For instance, you need to know how keywords work on web content. With the right list of key phrases to be used in the content, rest assured that web visitors will find that specific content as wished by the site owner.

Also, with the help of an excellent optimizer, you will surely understand how important SEO is to your business. While Google generates natural SERPs in order to meet the exact needs of users including informational, transactional, and navigational keyword queries, websites should be able to deliver the right content with common keywords used in searches. However, risk management still needs to be considered before implementing any internet marketing strategy. If website owners know what kind of information the users need, then it is easier to attain the business objectives.

Why It Is Important to Know SEO

The valuable nature of search engine ranking is indeed one of the most important things every online business should focus on. With the right product, service, target market, and web design, rest assured that you can achieve your marketing goals in a timely manner. And you can even save time and money in implementing these techniques to promote your brand on the web. While there are free advertising available, you still need to decide which works and which does not. But overall, search engine optimization is all about content marketing that is essential in site ranking as well as online visibility.

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This is so far on of the most successful strategies ever used in online marketing today. Grow your business by using white hat SEO and cost efficient solutions exactly needed in proper marketing. This way, site owners can avoid Google penalties and even suspension.

SEOExplode mentions on their website,“When you are looking to place your ads on search engines like Google or Bing, you will typically need to bid on keyword phrases that are relevant to your target audience. When someone searches for that keyword, your ad will pop up on the side.”

The Vast Concept of SEO Which Should be Mastered by Online Businesses

Search engine optimization or SEO is a broad concept which online business owners should profoundly understand in order to help them succeed in online marketing. With plethora of factors to consider, content marketing has always been a complex process to master especially to those who are new to this kind of business. Thus, boosting your ranking on major search engines can effectively improve your web traffic while taking advantage of appearances on first page results. On this site, we will help you be aware of the fundamentals of SEO methods for ultimate marketing success.

SEO consultantThe processes involved in SEO include website and competitive analysis, page optimization for relevant keywords, back link building, content creation, site submission to search engines, off page promotion with SEO reporting, rank and web traffic analysis, on page SEO, and many more. By increasing your online visibility, you have higher chances in making online sales with cost effective solutions. Also, if you simply want to integrate organic SEO as well as other related marketing techniques to your business, this is the right place. In fact, there will be more tips that we will share with you to ultimately guarantee that your brand is visible to online prospects.

Ways to Successful Online Brand Promotion

Another way to help boost your content marketing efforts is the pay-per-click method. Pay per click is a type of marketing and advertising designed to get people to your site by clicking on an ad, this ad could be placed on other websites or on search engines, and generally you pay for each click of the advertisement. When you are looking to place your advertisements on search engines like Google or Bing, you will typically need to bid on keyword phrases that are relevant to your target market. When a person uses such keywords when searching certain products or services on the web, they will surely find your brand and web content.

consultantThe importance of SEO will certainly help understand your market while offering them valuable content needed as they search for specific products or services on the internet. The fierce competition in the online marketplace today in fact adds to the value of search engine optimization techniques. If you really want to succeed in content and search marketing, you need to level up your SEO tools and skills. By incorporating the right key phrases in your web content, you basically make your website a leading go-to source for those who are searching for the same products and services that you offer online.

Boosting Site Ranking and Customer Base

Through the help of bespoke campaigns, you can increase brand awareness while your site ranks on major search engines for secured appearance first page results. Whether you choose on-site or off-site SEO, rest assured that you will get the best outcomes that you’ve expected. However, it’s important to practice ethical methods in search engine optimization in order to avoid getting penalized by Google. Make sure that your site is not engaging in black hat SEO such as keyword stuffing and content duplications. These dirty tactics will only put your site at risk.

Once you use SEO techniques, you are guaranteed to benefit from the following advantages:

  • Higher ranking on search engines.
  • More volumes of organic web traffic.
  • Cost efficient strategies to create quality and relevant content.
  • Focused keywords and results-driven content marketing tactics.
  • Proven tools and methods to improve web performance and online visibility.
  • Fast and reliable customer support available within 24 hours every day.
  • Monthly reports, project timeline, fair pricing, and many more.

With the professional assistance of specialized SEO strategists, your website is sure to promote your brand online. It doesn’t matter which niche or market you target as long as you integrate content marketing in all of your business efforts. Work with a seasoned SEO consultant today and know how you can boost your online sales in no time.